It has truly cemented itself as part of sneaker history. Now with a number of iconic colourways under its belt such as the “ Black Cat ”, “ White Oreo ” - not to mention some high profile collaborations with Off-White and Travis Scott - there’s never been a better time to purchase your first pair of Jordan 4s.Įven 30 years after Jordan made “the shot” in his pair of AJ4 Breds, the silhouette is just as iconic as ever. Carrying over the mid-top design and Air unit from the Jordan 3, the AJ4 was the perfect successor in the Jordan brand lineage.
NIKE OVERBREAK UNDERCOVER OUTFIT FULL
With a variety of new and upcoming releases, be sure to shop our full selection of Nike Air Jordan 4 trainers from Europe’s leading sneaker stores.ĭesigned by Nike legend Tinker Hatfield, this chunky, distinctive sneaker became the first silhouette to feature over-moulded mesh, with another key detail being the Nike Air logo featured on the heel. This moment marked the beginning of luxury fashion streetwear.The Air Jordan 4 has become as iconic as Michael Jordan himself ever since the sneaker was introduced way back in 1989. In due course, Takahashi put on his famous ‘Scab’ show for Paris Fashion Week SS03 and, henceforth, the Western world became obsessed with the brand and the designer.
In a full-circle moment, Comme des Garçons founder Rei Kawakubo was one of the first purchasers, which quickly led to a friendship between the two designers.Īfter eight years, Kawakubo had told just about everyone in the fashion scene about UNDERCOVER (she really was, and still is his biggest fan) and finally persuaded Takahashi to flaunt his designs outside of Tokyo he decided Paris was the fashion destination he resonated with the most.
NIKE OVERBREAK UNDERCOVER OUTFIT UPGRADE
The looks were a huge upgrade to the designer’s previous collections in every way: he took streetwear to high-fashion levels by using unexpected cuts, forward-thinking prints and manifestly luxe fabrics. As one can imagine, the two were already well connected within the Ura-Harajuku area, so it didn’t take long for the store to become one of the city’s most influential fashion hubs.Ī year after setting up Nowhere, Takahashi put on his first womenswear runway show at The Garage in Daikanyama for Tokyo Fashion Week. Named Nowhere, Takahashi launched the store alongside his school friend Nigo (as in Nigo the DJ, record producer and founder of Bape and Human Made). This led to the designer dreaming of his own retail space and subsequently setting up a store, circa 1993. Initially, Takahashi’s collections largely consisted of customized pieces created from vintage finds before he knew it, prominent Japanese stores such as Billy’s in Tokyo began to stock his collections. From inception, UNDERCOVER collections have been informed by rebellion, which explains the label’s ‘We Make Noise, Not Clothes’ slogan and the gothic undertones of the aesthetic.
(Productive, we know.) The designer combined his interests and influences with avant-garde notions that were circling in the industry at the time to create a brand-new look. In 1988, Takahashi graduated from Bunka Fashion College in Tokyo, and just two years later, he founded UNDERCOVER. Interestingly enough, Takahashi only started to pay attention to Kawakubo after being dragged by a friend to a Comme des Garçons show. To be specific, he did this by joining punk rock tribute band the Tokyo Sex Pistols as lead vocalist adopting the nickname ‘Jonio’ to pay respects to one of his heroes, Johnny Rotten tattooing his arms up (which, FYI is an act that’s frowned upon in Japan) and, showing dedicated admiration for the work of punk designers such as Vivienne Westwood and Rei Kawakubo. Born in the historic Japanese city of Kiryū in 1969, the streetwear designer deviated from the traditions of his culture by immersing himself in the global punk movement. At heart, Jun Takahashi – founder of UNDERCOVER – is a punk.
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